2 for 1 on Valentine’s Day

Published on February 14th, 2012

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As it’s Valentine’s Day, we thought we’d share a really clever piece of design-led PR that Laura, our Head Designer, spotted this morning.

This campaign by Crispin, Porter + Bogusky for Scandinavian Airlines uses direct marketing, QR codes and smart phones more effectively than anything we’ve seen before.

It should win over even the most determined of Valentine’s skeptic.

Watch the campaign video here.

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